As Art Directors go, Sinead is a rare breed in her systems thinking-approach to problem solving. From the conceptual to the executional, she is always focused on the strategic reasons that govern stylistic choices and shape the end user experience.

Having begun in the tech industry, Sinead is always considering how innovation and curiosity drive thoughtful, purposeful design. She has solved design challenges from tech giants like Google to cultural organizations like Asia Society and lifestyle brands like Obsidian Wine Co. 

She grew up surrounded by story-telling and has found her passion to work with people and brands to bring their stories to life. Sinéad has worked with small businesses and corporations internationally, and believes building thoughtful, well designed solutions creates positive impact through design.