BBC Worldwide + UBS F1
Publisher: BBC Worldwide
Format: HTML5 Billboard + Mobile Interstitial
Company: Appetite Creative Solution
For UBS sponsorship for F1, they wanted to showcase race information, multiple videos and links to social pages.
We built and designed units that would have the most impact on BBC sites, while making the unit as engaging and informative so the user would have as much detail about the race within seconds of viewing. We updated the units for each race, so it was always fresh and new videos were being showcased.
These units preformed extremely well, with high video views and click-through rates. View the case study to see further details.