Strides for life: Superhero extravaganza

Client: Strides for Life
Services: Brochure & Poster Design
Company: Sinéad McElhone

The Strides for Life Colon Cancer Foundation mission is the prevention and early detection of colon cancer. This mission is accomplished through a variety of educational programs directed at increasing awareness of colon cancer among both healthcare providers and the general population. Included are programs of public education, wide scale screening initiatives and risk reduction strategies directed toward populations at risk.

One of their main events to raise funds and awareness for their cause is the annual walk, run, & ride, which has a different theme every year. This year, to honor all the heroes battling cancer, it was decided to have a super hero theme where participants would dress up as superheroes for the event. A poster and brochure were needed for marketing materials in order to gain awareness and access a broader audience - I created these for Strides for Life, and also created a logo just for this particular event. The logo was used across print collateral and on shirts that were given out to all participants that day.