MEDIA FIRST: SLIDING DOOR FORMAT
Publisher: The Guardian
Format: Sliding Door - HTML5
Company: Appetite Creative Solutions
Alongside our developer, I created a new rich media format called Sliding Doors.
The Guardian picked up our format and was the "media first" in the UK with their Amazon campaign. This allowed them to be the first to market with a never before seen rich media unit.
In Ireland, The Independent was the first to market using this format for a mobile only campaign.
After these two campaigns ran, the format was mentioned as the "most innovative video ad formats" on Video Ad News.
Mentioned on Video Ad News in "Some of the More Innovative Video Ad Formats to Watch in the Coming Year"