Publisher: The Guardian
Format: Bespoke Solution
Created to run on The Guardian for ITV’s newest Encore channel. ITV’s Encore channel is all about drama and to showcase this exciting new channel, we wanted a new idea and media first to go with it.
I designed and developed anchoring units on the page. After the billboard plays the video the user is prompted to click, where the unit then anchors them down to the bottom unit expanded to preview trailers about Encore.