Client: Girl, Rooted
Services: Brand Development
Company: Sinéad McElhone Designs
Girl, Rooted is a start-up non-profit, whose mission is to provide a safe, loving environment to empower young girls. Focusing on young girls in 6th - 11th grade, Girl, Rooted is working to establish a nation-wide presence empowering and inspired these young women.
I worked alongside the co-founders to create a stronger brand identity, including logo. website, guidelines and Instagram images. We created a social media strategy to attract a younger audience, giving insight to the type of discussions that could be expected within the program.