Fashion Brand Logos

Client: SPG Textiles and Sourcing
Format: Logo Design
Company: Sinéad McElhone Design

SPG Textiles and Sourcing established two new brands in 2016 for their junior collections. For each brand, the client wanted something that would speak to their target audience while incorporating their story. 

Willow + Wind plays off the designers inspiration of his three daughters. This was his first brand to market and it was important to have their significance in his work shine through the logo. 

Deep Sugar the client wanted something more playful. The approach to incorporate an icon into the typography creates a distinctive look and feel to engage teens to 25 year olds looking for fashion clothing.